Question – Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.Give reasons for your answer and include any relevant examples from your own knowledge or experience. Write atleast 250 words.
In today\’s dynamic marketplace, opinions about the effectiveness of advertising diverge. While some argue it significantly influences consumer decisions, others view it as commonplace, losing its ability to capture attention. In this perspective, I assert that advertising remains a compelling force, especially with the surge in its prevalence on social media, driving demand for various goods.
To thrive in this competitive landscape, industries employ a diverse array of marketing techniques. From enticing packaging designs and coupons to steep discounts and other offers, businesses strive to attract clients and boost sales. Leveraging cutting-edge technological innovations, such as email newsletters and online promotions, companies not only reach their target audience but also witness significant growth in clientele.
A recent survey by the Times of India highlights a noteworthy increase in online sales over the last five years, underlining a distinct shift in advertising methods. Even with continuous changes to advertising strategies, the art of persuasion remains a pivotal function, influencing consumer choices.
On the positive side, most people are now conscious of advertising traps, leading to a shift in behavior. Online advertising, with its pop-ups, banners, spam, and auto-playing videos, seldom captures the attention of potential customers. Users have developed an automatic response of quickly closing pop-up windows, skipping YouTube ads, and navigating past in-page ads. Even less obvious marketing strategies, like those on social media platforms such as Instagram, prove challenging for advertisers but are recognized by users due to their sheer frequency.
In conclusion, massive advertising campaigns have undeniably succeeded in creating consumer demand. The evidence lies in our inclination to consistently purchase and accumulate a variety of goods. However, it\’s essential to acknowledge that, regardless of the platform, consumers tend to selectively ignore certain advertisements in their media channels. As the advertising landscape continues to evolve, understanding these nuances becomes crucial for effective brand communication.
