Question – The tables below give information about sales of Fairtrade-labelled coffee and bananas in 1999 and 2004 in five European countries.
Summarise the information by selecting and reporting the main features, and make comparisons where relevant. Write atleast 150 words.
Explore the sales trends of Fairtrade-labelled coffee and bananas in five European countries during 1999 and 2004 through the provided tables. In 1999, Switzerland took the lead in Fairtrade coffee consumption at 4,000 tonnes, closely followed by the United Kingdom at 3,500 tonnes.
Fast forward to 2004, both nations experienced substantial growth, with Switzerland maintaining its lead at 8,000 tonnes, and the United Kingdom nearly doubling its consumption to 6,800 tonnes. Germany, France, and Denmark also demonstrated commendable growth in Fairtrade coffee sales during this period.
Shifting focus to Fairtrade bananas, the United Kingdom dominated in 1999 with sales totaling 42,000 tonnes, followed by Switzerland and Germany. By 2004, the United Kingdom’s banana consumption under the Fairtrade label soared to 89,000 tonnes, while Switzerland and Germany also witnessed significant increases. Notably, France and Denmark, with negligible Fairtrade banana sales in 1999, experienced remarkable growth by 2004.
Overall, the data reveals a remarkable surge in both Fairtrade coffee and banana sales across European countries between 1999 and 2004. Switzerland and the United Kingdom consistently led in consumption, signaling a growing awareness and preference for ethically sourced products. The findings underscore a positive shift in consumer choices, reflecting a broader support for Fairtrade practices during this specified period.
